Challenge:
Plan development of a new feature that maximizes user value and adheres to the design standards of an existing site.
Key Insight:
Users want to spend more time doing research and less time summarizing what they learned. I prioritized easy report generation to help them quickly share their insights, then get back to work.
Tools & Methods: Sketch, Axure, Smaply, Rapid Prototyping, Journey Mapping, Competitive Audit, Kano Analysis, Wireframing, Prototyping
background & Goals
The Collections feature is envisioned as a presentation tool that removes the need to exit Aurelius for reporting. The goal is for researchers to spend more time synthesizing and less time summarizing.
My proposed design supports easy report generation and sharing via web and file export. I used rapid prototyping and desirability testing to prioritize development of the most valuable features. Visuals and functionality are based on existing assets and features to conserve development time.
Research & feature PRIORITIZATION
To begin, I created a visual Journey Map of the current reporting process. Based on the identified pain points, I sketched multiple features for a Kano Analysis to quickly determine what users wanted. Aurelius' head developer consulted on development time for each feature. I weighed these estimates against the user-provided desirability data to determine the most valuable features before proceeding with prototyping.
final recommendations
I presented my findings and annotated wireframes (created in Sketch) with recommendations supported by user research data and quotes from survey respondents. The report also includes a breakdown of development time estimates for each new feature and suggestions for future development.
The key to this project was designing new functionality that fit in naturally with the look and feel of the existing site. I enjoyed this challenge, in addition to scoping work within sprint time-boxes. These restraints helped me to make rapid decisions and continue moving forward on a tight deadline.